BRANDING · GRAPHIC DESIGN · ILLUSTRATION

The Orca Project

A personal project that was done during a workshop after becoming inspired by the documentary Blackfish

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THE BRIEF

Designing a logo based on a photography of a chosen animal.

THE STORY

The reason why I chose an Orca to be the representative animal of my logotype comes from a story of my childhood. When I was a kid, there was an orca named Ulisses at the Zoo of Barcelona. I used to go to see the spectacle and dreamt about becoming an orca's trainer. After a while, the Zoo realized that the pool was too small for that Orca so he was moved to San Diego's Sea World. They said he was going to be happy there with more space to swim, but what a lie!

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When I grew up I dropped the idea of becoming an Orca's trainer. When I recently watched the documentary Blackfish, it brought me to my childhood and that dream I had. The documentary shows the cruelty behind those spectacles. I was never aware of the horror that Orcas suffer in such small pools, and the pain they feel in captivity. It drives them crazy to the point of attacking (and sometimes killing) their trainers. The documentary really touched me, and that's why I wanted to have a symbol of that moment.

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THE PROCESS

The black & white colors of Orca's skin allow sketching a well-defined silhouette.

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The sketch is vectorized and modified through a technique that involves making circles around the shapes, then fill the gaps in between to make sure we build a smooth, pixel perfect symbol.

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THE BRAND

Turning the symbol into a brand that fights for the freedom of those Orcas in captivity.

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