BRANDING
Lipton Hits
Creating a new product for Lipton regarding an unexplored target.
BRANDING
Lipton Hits
Creating a new product for Lipton regarding an unexplored target.
Agency Elisava Master Degree in Branding
Year 2012
Role Brand Strategist / Graphic Designer
THE BRAND
Lipton HITS is the new concept of ice tea: young, extrovert, fun... and natural.
THE BRAND
Lipton HITS is the new concept of ice tea: young, extrovert, fun... and natural.
Lipton Hits it's a 100% energy tea, with ingredients such as ginseng and honey, for those who want to stay awake during the day or/and night in a healthy way.
There are three delicious and exotic flavors to choose: lychee & pomegranate, lime & mint, and açai & apple. The fruit characters help to convey these flavors in a funny way. These drinks can be found in bars, clubs, 24/7 and at the supermarket, and also in their own fridge, because it's not catalog-able as a simple ice tea, and it's not an energy drink like others.
THE ADVERTISING
Getting inspired by the zombie trend.
THE ADVERTISING
Getting inspired by the zombie trend.
The goal was to get to young people, and the zombie trend through series such as "The Walking Dead" was a pillar to create the perfect advertising for the right audience.
The energy the drink gives is shown through hipster zombies who have woke up after drinking it. There's no more alive kind of feeling than waking up from death.
THE CAMPAIGN
Using guerilla marketing to create engagement.
THE CAMPAIGN
Using guerilla marketing to create engagement.
A guerrilla marketing was also done, through big eye stickers like the eyes of the fruit's characters which look flipped out. These stickers can be pasted at big publicity posters at the streets, for example, and can be found inside trend magazines. This is shown at the video it's been posted here.
